In the low scenario, global electricity demand grows to 40-1012 kWh (30% of the total predicted 120-1012 kWh), roughly double the present size. In the high scenario the global energy demand grows to 300-1012 kWh, with electricity growing to a 50% market share giving a global yearly market of 150-1012 kWh (7 times the current size). Of this 20% is for peakload times. It is unlikely that the actual value will be outside these limits. In monetary value, the total electricity market by the year 2100 would be within the range of $2400 billion through $6300 billion (baseload and peakload accounted for). The constellation of 120 solar power satellites of 5 GW SPSs each will deliver a maximum power of 600 GW to the power grid, with a yearly total of 5 IO12 kWh (600 GW x 95% loading x 8760 hrs/year). This would give a market share for space solar power ranging from 3.3% to 12.5% by the year 2100, which seems reasonable if such a large system would be established. Figure 3.3 High and Low Predictions of Global Electricity Market 3.2 Marketing The marketing strategy for the space solar power program will be applied to both the near term demonstration application, and mid- and long term commercial applications. This strategy will be based on the following five elements and their implementation: 1. Product identification 2. Players involved 3. Potential/spin-off determination 4. Pricing strategy 5. Publicity/promotion implementation Each of the above five elements and their approaches are discussed below:
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